If the aircraft has always been a challenge to weightlessness, the air industry taunted, she regularly the gravity of the economic cycles. But the laws are different. When traffic bites the nose, passengers of business classes slip backward devices, more quickly on the recipe for carriers that they can reduce their costs. Air France-KLM does not escape this downward spiral that plunged the company into the red for the first time in its history, bringing Air France at the time of deficits for thirteen years. British Airways meeting the same fate and that after two alerts in three months, of Air France-KLM operating loss that eventually a third lesser announced remain meagre consolation for a stock market course which took 59 since its low point last March. Strong wing of investments and supply reduction are the promise, with a down oil bill and low consumption of cash since January, that the Group was what keep in the air.
Roses and thorns

It is fair to Affairs at Marks & Spencer. Any purchaser of costume is offered as a bonus a shirt and a tie. Bouquets for free add roses. Spines, they are reserved to the shareholders for the first time in nine years are their reduced dividend and the measure will be renewed next year. The problem is that if this scheme is worth the effort. Nothing is less safe as it is not in the storm need to check the status of the rigging. Distributor addresses the crisis with a high end food which turn away customers attracted by more effective promotion of the Sainsbury's and other Tesco. It is there is also tried but too late, what sacrifice margins without retaining the barge. For its clothing range, the first splitter of the Kingdom did not the refreshing, in contrast to a Monoprix in France. Too little, too late. Was that the next balance to predict is the title overpaid to 14 times profits, given the thinness of the hopes it.
The European failure
Telecom software is also built with bricks. Chris Gent posed first by creating Vodafone which as early as 2000 he Assistant Mannesman by allocating EUR 120 billion to the OPA of the century. Arun Sarin will be the second by making the British the first mobile operator in the world. With the acquisition of the Essar Indian, he reconquered the Commonwealth and opens the emerging markets. Today, the owner of 44 of SFR has more than 300 million customers and his new Chief of site turns its back on the expansion. Arrived in July orders last Vittorio Colao, former boss of the "Corriere della Sera", announced its willingness to begin by cement building. The intent was laudable, the crisis had made it essential. It displays an Honourable priori increase of 15 of its annual turnover, is in fact converting in a defaulting book of its poor results in euro. Off effects of foreign exchange, its lead reduced barely more than 1. Its performance in Europe, are clearly in decline. So that the acceleration of its plan of rigor is necessary and that underperformance of its title, which dropped two times faster that of Telefonica since the beginning of the year, easily explained.